Panamericana and Fireside Singapore
Panamericana and Fireside are sister restaurants offering distinct yet equally immersive dining experiences in Singapore. Fireside, a wood-fired restaurant in Sentosa Cove, captivates diners with its rustic ambiance and artisanal dishes, focusing on smoked seafood and grilled meats cooked over open flames. Meanwhile, Panamericana, perched atop Sentosa Island, delivers a culinary journey through the bold flavors of the Americas, paired with stunning clifftop views and a lively atmosphere.
Role: As the lead designer, I worked within the existing brand guidelines to create both digital and print assets that enhanced the customer experience and strengthened the brands’ visual presence. My work included designing social media graphics, in-store digital displays, A-frame posters, event and restaurant menus, and other promotional materials. Whether crafting eye-catching Instagram campaigns or refining on-site collaterals, I ensured every touchpoint was as visually engaging as the dining experience itself.
