pawsums
Backed by CapitaLand Investment, pawsums by liveful helps pet owners celebrate their bond with their beloved furkids in a truly unique way—by transforming their pet’s fur, hair, or ashes into stunning diamonds, sapphires, or rubies. These precious gems allow pets to remain part of their owners' lives, marking cherished moments like engagements, weddings, and other life milestones.
Role: When I joined the team, pawsums was just an idea. I collaborated closely with the team to create branding that truly reflected the heart of pawsums. In addition to designing social media assets, paid ad visuals, and ASO (App Store Optimization) materials, I also took on the challenge of developing both the main website and the Shopify store. It was my first experience working with Shopify, but with teamwork between our growth team and front-end developer, we successfully brought the project to life.
