Señor Loco is a Fil-Mex Restaurant start-up based in Pangasinan, Philippines. The owners are known for their colorful, positive, and quirky attitude and were looking for their business branding to reflect that. With that in mind, I created a fun and approachable brand mascot that is relatable and engaging, along with a color palette that is bold and vibrant.

*Note: This project did not push through.